WHITE LABEL CLOTHING
White Label Clothing is the sister label of independent Melbourne based fashion label Nique. Designing a range of simple basic pieces that are of great design and fabrication including organic hemp and bamboo cottons without the high cost.
When White Label first started that’s exactly what it was, a limited run of fashion basics sold with no name or identity. In the design studio, the range was referred to the as ‘Untitled’ and rather than using style numbers each piece was named by favourite artists.
Small runs were created and sold exclusively through Nique stores but demand grew and people started asking for the brand with no name so things evolved while remaining true to its origin and White Label is what you see now.
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