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In Turkish, Mavi means ‘blue’ – a word that is fairly common.

In the world of denim, however, they are anything but.

Today, clothes are intentionally divorced from their origins but Mavi stand out.

Mavi never stay still, always pushing for innovation.

Since 1991, Mavi have been Turkey’s biggest fashion label.

With immaculate attention required for each unique thread, rivet, and zipper.

The mastery over their tools; and the final touches that make us proud to call them Mavi jeans.

Like watching any master at work, the crowd was spellbound by this process of creation, from washing and processing right through to finishing.

Being featured on the global stage in over 4,000 stores, in 50 countries.