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Totem was founded by surfer Fred D’Orey, lover of colors and strong prints. In 1995, the label inaugurated its first store.

Travelling around the world, culture and sophistication, introduced early on by his family were factors that allowed him to synthesis the life style that would filter through the clothing ranges.

The brand and Fred are one, and both are an important reference in brazilian fashion.

Because they are always treading a path of tropical and cosmopolitan resort and urban style.

Because clothing Brazil was founded by surfer Fred D’Orey.

Noteworthy of colors and strong prints, decided to put into practice his vision.

In 1995, the label because it inaugurated its first store and it was not for that.