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A design duo from Bondi Beach, Australia who create funky, stylish products full of happiness and inspiration for you to ‘Insert YOUR story’.

Starting in 2012 when the two shared their bucketlist’s together, realized they both had a dream to start a creative business on their list.

Because of a common passion for the art of journaling they decided to start designing chic, inspiring journals.

The journals are getting picked up by the world’s style-makers and jet-setters from Sydney to London and Paris to Hawaii.

Finally their books & products have pride of place in the trendiest concept, fashion and book stores all around the globe.

Axel & Ash are continuously working on new products and projects for free-spirits.