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A surfer, a doctor and a builder sit around a campfire one night ……. Some of the best ideas are born from passion.

We Are Feel Good Inc. was a collaborative dream that emerged on a joint surfing holiday.

They wanted a sunscreen that matched their active lifestyle. A sunscreen that we could rely on.

A sunscreen that was not just any old sunscreen BUT a sunscreen that would become the World’s Best Sunscreen.

It took a few more years of dreaming, refining and travelling together before they took the plunge and decided to invest in their ideas.